Social Entrepreneurship: Mobilizing Resources for Success

CLASSIC ARTICLE - Unlike for-profit business owners, social entrepreneurs cannot measure the success of their efforts in financial terms alone. As a result, they encounter different obstacles-as well as different opportunities-in marshaling the resources needed to make their ventures viable. J. Gregory Dees of the Stanford Business School explains how to assess resource needs in a way that is truly entrepreneurial, and how to devise a resource-smart operating structure for nonprofit ventures. He also gives ten tips for reducing the amount of cash required during the startup stages of an enterprise.